Beautiful HubSpot Websites

Finding good designers isn’t difficult, but working with them can be. It depends on where you are in your business requirements.

For example, we used to use designers from Upwork, Fiverr and some of the popular design subscription sites. They were excellent in our initial years.

But then we found we needed rapid response on urgent items eg we discovered changes on a page that needed to be updated immediately. We found there was a delay with the designers we were using - sometimes they wouldn’t respond until the next day (sometimes not for days at a time), and then in other cases we need to log tickets, and then find our new ticket was queued behind a task currently in progress and would wait, etc, etc.

At that point we started hiring full time web designers for ourselves. We had entered a new stage of our business.

If you can relate to this, then perhaps we’re a fit for you.

We’ve taken that same responsiveness that we needed for our own business, and started making it available to clients as well.

(And of course, if you don’t need the rapid turnaround, then you’re probably fine with Upwork, fiverr, etc)

Yes, our pricing is per page, regardless of brand.

For example, if you have a main site, a micro-site, and separate new landing page to be developed, we'll work on all of them, using our standard per page pricing model.

Yes, we often work with other agencies.

Note however that we are not a fit for a white label approach. Which simply means you need to be happy with us working directly with your clients.

We're a good fit for agencies who don't want to provide the website development/implementation piece. Typical examples are branding agencies who want to focus on the brand strategy but not the execution.

We'll chat with you at the start to ensure we know where the boundaries are - we'll never tread on your toes when it comes to related offerings (eg if you provide HubSpot consulting like we also do).

Yes, for larger companies who already have an internal web design team, we can be a complement to your team during busy periods - a common example is if you have a micro-site or landing page you need developed, but your internal team is already at capacity.

For smaller websites (less than 10 pages): We invoice the full amount upfront before work begins.

For larger websites (more than 10 pages): We invoice a $10,000 deposit upfront to start the project. As the scope is confirmed, the remaining amount is invoiced in agreed-upon milestones, usually monthly.

For smaller websites with less than 10 pages, we invoice the full amount upfront. For larger websites with more than 10 pages, we invoice a $10,000 deposit upfront, with the remaining amount invoiced in agreed-upon milestones.

We don’t provide refunds. However, we can pause a large project if needed, provided the pages already developed are paid for.

There's plenty of web design services out there - so what's different about working with XEN Create?

There's four key frustrations (plus a bonus one) we've worked hard to solve for growing businesses:

1. Speak to your designer
   Skip the hassle of tickets and messages by jumping on a call with your designer.
   

2. Rapid response
   Say goodbye to delayed task queues for quick fixes; enjoy rapid updates from your designer.
   

3. Work on all your pages at once
   Experience seamless brand consistency with us as we efficiently tackle multiple items, eliminating wait times between tasks.
   

4. Never use a stock image again
   Upgrade to exclusive AI-created imagery from tools like Midjourney and Adobe Firefly, with full ownership rights.
   

5. (Bonus): HubSpot expertise
   We can set up all your visual assets directly in your portal, including landing pages, emails, social updates, website pages, documents, files, etc.

For website projects we charge a simple flat rate per Key page.

This means you can easily calculate your likely price, for example:

• a simple one-pager site for a small business: $1,000

• a simple 5 page microsite for a brand: $5,000

• a medium size business website with approximately 15 pages: $15,000

• a larger corporate site with 60+ pages: $60,000

Key Pages

Key pages are those pages that require design and development by us.

It's probably easier to describe what a non-Key page is. Non-Key pages include:

• We don't charge for the basic 'admin' pages such as Privacy policy, Terms of service

• Legals, Disclaimers

• Thank You page

• 404 Error page, etc.

We'll include as many of these non-Key pages as you need free of charge. If it doesn't need any design, we include free of charge.

History

(In case you are interested, we used to have a detailed calculator that factored in the difficulty of pages eg a Home page is more complex than a Contact Us page, but based on our experience over the years we found the projects usually averaged out to around $1,000 per page.)

As a general guide, for a well defined project (ie we've been through the planning stage with you and know the site goals, number of pages and site architecture) we estimate:

• 1 week initial setup, PLUS

• 1 business day per page

For example, a 7 page microsite would take:

• 1 week (ie 5 business days), PLUS

• 7 business days

ie overall 12 business days for us to implement in HubSpot.

And then it's over to you to provide feedback, tweak content, approve, etc - all of which is usually outside our control (eg if it takes you 4 weeks to review internally and approve, that's out of our hands).

Every project is different of course, and some sites are more complex than others. We'll advise early if we think the above general guidelines won't be reliable for your project.

Every site we build is built using the CLEAN theme. We use this exclusively.

As well as being the top selling theme in the HubSpot Marketplace, it is also the most flexible and (importantly) the most enjoyable to use.

We've been building sites in HubSpot since 2017, and since 2020 we've switched to only using CLEAN theme. Our team know it back to front and are incredibly quick to build with it.

Yes, once your new site is live, we continue to provide responsive, comprehensive support via monthly maintenance options.

Monthly maintenance packs start at $500 per month and cover quick content tweaks and updates to existing pages.

(Design and development of new pages is charged at our usual per page price)

If you don't require our monthly maintenance service and this is just a one-time request, we charge $300 for quick updates to an existing page.

If we're simply duplicating the layout of an existing page with some content adjustments, the cost will be $300 per page.

However, if the new page requires a completely new layout during the process, it will be charged at our usual per key page price.

We build business websites including:

• simple one-pager sites

• landing pages

• micro-sites

• small business sites (eg 5-10 pages)

• company sites (10-30 pages)

• corporate sites (30-70 pages)

We focus on marketing based and sales based websites (ie promoting your brand, educating your audiences, and driving enquiries) as opposed to interactive sites (eg in-depth calculators, process interactions, or workflow based).

Not sure what you need and if we're a fit? No problem, simply contact us to discuss.

As a general guide, we're a good fit for websites up to around 70 or so pages.

Anything bigger than that and you're probably looking for a different kind of agency - someone who focusses on large corporate sites.

The reason we're not a fit is because those larger projects usually require a significant level of project management, account management, stakeholder, change and rollout management - which we're not ideal for.

Whereas projects below that size are usually managed with a marketing department, which is much more of a fit with our team.

If you're not sure, please feel free to reach out and we can discuss the specifics with you.

Summary:

• 1 page website

• 5 page microsite

• 15-30 page business site

• up to 50-70 page corporate site

are all a fit. Anything larger, likely not.

Web accessibility ensures that websites, tools, and technologies are designed and developed to be usable by people with disabilities. This practice makes web content accessible to everyone, including users who depend on assistive technologies to browse the internet.

Learn more about web accessibility and our partnership with accessiBe here.

The first step is to work on a website strategy that aligns with your business goals and ensures your website is built for long-term success. Our Website Strategy Workshop is designed to guide you through this process. Over two sessions, we work with you to define your website’s goals, identify challenges, and create a plan for implementation. 

If you're unsure where to begin, this workshop is the perfect place to start. Learn more about it here.