Overview
Over the course of two sessions, we work with you to understand your business and website strategy to help us plan the best design approach for your new HubSpot website.
During the sessions, we discuss key topics including your target audience, the challenges with your current site, the goals for your new site, as well as the overall design and structure.
The outcome (deliverable) of the workshop is a Home page design (usually built directly in your portal) that sets the design approach for your site.
The sessions are conducted via Zoom/Teams/Meet, each typically 90 minutes to 2 hours in duration.
The XEN Create team is available via email for additional questions and follow up items after the sessions.

Outcomes
Clarity around website goals and priorities
Insight into current website challenges and identification of future state improvements
Defined plan for website implementation including an initial Home page design
Strategic implementation and training to transition your company to HubSpot from other platforms (eg Wordpress)
Scope of Workshop
Inclusions
Two (2) strategy sessions with a senior HubSpot consultant and a senior website designer
Focus on the key areas of your website strategy
Review of your current site, highlighting areas of improvement and recommended solutions
A new Home page design (usually built directly within your portal)
Email follow-up and access to our entire HubSpot certified team for answering high-level questions around HubSpot and website strategy
Exclusions
Does not include other website implementation (apart from the Home page design)
Website implementation of site templates is provided via our main Website development service)
Deliverables
At the end of this process, you'll have:
A clear plan with the next steps and priorities for website implementation
Tailored recommendations on how to best implement these in HubSpot (usually provided as a detailed slide deck)
Initial Home page design built in your HubSpot portal using CLEAN Theme
A costing estimate for the website implementation (if you would like XEN Create to manage the project and implement)
Benefits
The Website Strategy Workshop is designed to ensure you set a strong foundation for the successful implementation of your new HubSpot website.
It helps you avoid common pitfalls, such as wasting time on ineffective approaches or setting up a site that doesn’t align with your long-term business goals.
Instead, these sessions provide you with insights and best practices, ensuring that your site is designed with scalability, usability, and future growth in mind.
It's a collaborative approach that blends strategic thinking with practical steps, saving you time and resources during the website development phase.

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